Infectious Disease Connect
INFOGRAPHICS / RESEARCH ANALYSIS
Ask:
Use all existing client research & data available to communicate a sense of urgency to potential users.
Insight:
Due to limited resources, the only infectious disease on hospital radar’s right now is COVID.
Strategy:
Analyzed mix of secondary, primary, qualitative & quantitative research. Focused on establishing the problem, the financial cost of ignoring it & how we fit into the solution.
Impact:
Achieved true understanding & emotional impact via data visualization. Created an easily digestible digital resource that supported sales efforts.
