Housing Innovation Alliance
WEB / POSITIONING & JOURNEYS
Logo design, branding, competitive research, brand positioning, brand guide, sitemap, wireframes, user flows, page designs & front-end web development (Wordpress & Elementor) by Laura Shirley. Back-end web development by Rucksack Digital & Jeff Barton. Copy by Dan Ayer & Housing Innovation Alliance.
Ask:
Phase 1: Rebrand our organization to make sense in a digital-first world. Phase 2: Redesign our website to be THE hub of tools & resources for the housing industry & support paid membership tiers.
Insight:
Members value the Alliance for its intentional approach to networking that’s effective in fostering professional relationships.
Strategy:
Take full advantage of a gap in the competitor market that plays to our strengths: A community-focused & approachable brand positioning. As we build out the website, all functionality related to events: ticketing, online event portal, agendas, downloads/takeaways, & attendee profile directories will bring the most value to our audience. All other features are secondary.
Impact:
Created a highly customized site that allowed the Alliance’s in-person value to translate online and positioned their brand to fully own networking in the industry.
Competitive Research & Brand Positioning:
Brand Guide:
Sitemaps & User Flow:
Wireframes:
Site Styles:
Page Designs:
